UX Research Casebook:
Evaluative Case Studies to
Influence Product Strategy

Edited by Carolyn Pang, PhD and Serena Hillman, PhD

We are pleased to announce that our book
is forthcoming from Springer’s
Human-Computer Interaction series.

  • This casebook showcases how user experience (UX) research can drive business strategy through evaluative methods grounded in real-world product development.

    Originally launched as a call for chapters in 2024, the project has evolved into a curated volume of 13 case studies from researchers and practitioners across industry. The book is now in development and will be published in 2026.

  • UX Research Casebook: Evaluative Case Studies to Influence Product Strategy addresses a critical gap in the field: how to apply evaluative, outcome-oriented UX research in fast-paced industry settings. While academic programs emphasize foundational methods, few resources offer concrete examples of how to measure impact, drive product decisions, and communicate value to stakeholders. This book fills that need.

    Whether you’re a student, emerging researcher, or seasoned practitioner, this casebook provides valuable insights into how researchers navigate organizational complexity, develop metrics, influence product direction, and measure real-world outcomes.

  • This casebook is intended for:

    • UX researchers seeking to elevate their strategic impact

    • HCI students and instructors looking for real-world applications

    • Product and research leaders building mature UX research programs

    • Cross-functional partners aiming to better understand UX methods

    It’s a resource for anyone invested in using research to shape better digital products—with a focus on outcomes that matter to users and businesses alike.

Book Structure & Topics

  • Creating Metrics that Matter

    This section explores how researchers create, validate, and operationalize UX metrics—from playbooks and feedback systems to accessibility frameworks and visual design assessments—that align with business goals and product priorities.

  • Measuring UX

    Here, case studies introduce innovative methods to assess user trust, behavior, and perception—especially in emerging areas like AI and biometrics—while demonstrating how quant/qual collaborations enhance the credibility and relevance of research findings.

  • Evaluative Strategies in Practice

    The final section provides practical approaches to scaling UX research, including setting up research programs, applying A/B testing effectively, and combining data sources to deliver well-rounded, actionable insights in complex environments.